CELL Origin AR shoe does not actually float as it does depict in the video. It will also not rotate unprompted. The shoe also will not change QR Code patterns, it has one consistent pattern that will not change. Lastly, the white palm trees in the video are not real.
I have been asked by the creative team at Puma to create a short film for the launch of the new Origin AR shoe. It launches an app when you point a camera on it allowing the user to modify it's looks, see all the parts in a technical view or even set it on fire.