Nike Jordan's creative team decided to showcase the new line of Jumpman Apparel - The Jordan Future - by utilizing the power and flexibility of 3D scanning. We teamed up with artists and musicians from London, Paris, and Berlin to create a number of assets for a fully virtual photoshoot.
My role was to come up with a visual language inspired by the apparel and the idea of digital avatars while keeping the authentic look of the actual product.
3D scanning by Studio Dimension. Artists: Lean Chichiro, Official.sweezy, Ogjosman, Twenty three. Typography elements by mr_pataki - animated by Anthony Velen and Xavier Monney. Audio by Zelig